Q&A: How to Set Up Amazon SES for Sendy
Q1: What is Sendy, and why use it with Amazon SES?
A1: Sendy is a self-hosted email marketing platform that integrates with Amazon SES (Simple Email Service). The biggest advantage is cost — you can send 10,000 emails for just $1 with SES, compared to much higher prices on SaaS tools. You also fully own your data. Learn more at Sendy’s official page.
Q2: What are the prerequisites before setting up Amazon SES for Sendy?
A2: You need:
Q3: How do I verify my domain in Amazon SES?
A3:
Once complete, SES will trust your domain for sending.
Q4: How do I connect Sendy to SES?
A4:
That’s it — Sendy will now route emails through SES. Detailed instructions are available at Sendy’s setup guide.
Q5: How can I improve email engagement after setup?
A5: To boost open and click rates:
Q6: What if I need help or want to support this project?
A6: You can:
✅ With Amazon SES correctly configured for Sendy, you’ll enjoy scalable, affordable, and professional email marketing while keeping full control of your subscriber lists.
Q1: What is Sendy, and why use it with Amazon SES?
A1: Sendy is a self-hosted email marketing platform that integrates with Amazon SES (Simple Email Service). The biggest advantage is cost — you can send 10,000 emails for just $1 with SES, compared to much higher prices on SaaS tools. You also fully own your data. Learn more at Sendy’s official page.
Q2: What are the prerequisites before setting up Amazon SES for Sendy?
A2: You need:
- A verified Amazon Web Services (AWS) account.
- A domain name you can use for sending emails.
- A web server with Sendy installed. (Download at Sendy.co)
- Basic knowledge of DNS management.
Q3: How do I verify my domain in Amazon SES?
A3:
- Log into the AWS Console → SES → Verified Identities.
- Add your sending domain.
- Copy the SPF, DKIM, and verification records provided.
- Paste them into your domain’s DNS settings.
- Wait for verification.
Once complete, SES will trust your domain for sending.
Q4: How do I connect Sendy to SES?
A4:
- Create an IAM user in AWS with SES sending permissions.
- Copy the Access Key ID and Secret Access Key.
- In your Sendy installation, open the settings and paste these credentials.
- Choose the SES region where your domain is verified.
That’s it — Sendy will now route emails through SES. Detailed instructions are available at Sendy’s setup guide.
Q5: How can I improve email engagement after setup?
A5: To boost open and click rates:
- Write catchy subject lines (tools like vidIQ help).
- Segment your list by interest and behavior.
- Add personalization.
- Experiment with AI-powered voice or content testing tools like ElevenLabs.
Q6: What if I need help or want to support this project?
A6: You can:
- Reach out directly on WhatsApp/Zalo: 08.62.39.64.78.
- Support via PayPal Donation or Momo.
- Subscribe for tutorials on YouTube.
- Browse design ideas in this Flickr gallery.
✅ With Amazon SES correctly configured for Sendy, you’ll enjoy scalable, affordable, and professional email marketing while keeping full control of your subscriber lists.